Using marketing principles for healthcare development.
نویسندگان
چکیده
منابع مشابه
Using marketing principles for healthcare development.
In this paper I examine the scope for using marketing principles in health service development, which, for the purposes of this paper, is putting knowledge into action new technologies, new services, or new organisational arrangements. At the moment both central government and those working in the NHS research and development system recommend clinical guidelines as a prime means of moving knowl...
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ژورنال
عنوان ژورنال: Quality and Safety in Health Care
سال: 1995
ISSN: 1475-3898,1475-3901
DOI: 10.1136/qshc.4.1.40